Story


After years of working with some skate and streetwear brands, Yohann created his brand for himself and his friends. The clothing line is designed in Paris and developed in Los Angeles. Every aspect of it, from the product to the website has been tailored to Yohann’s creative perspective.

Through the quality of its products, its packaging and its vision of lifestyle, Yohann pushes the boundaries of the creative envelope. The result ? His brand leaves an unique but still provoking impression on its customer.

Yohann’s journey into photography started in the 90’s skate scene. Intrigued by the lifestyle and lack of constraint, Yohann started skating religiously, pushing aside all other aspects of his life. While other kids were playing video games, Yohann was in the streets learning his craft and soaking in the culture that would eventually turn him into the artist he is today. Immersed in the independence and creativity that skateboarding offered, it was impossible for Yohann to not be inspired. What started as him filming his lifestyle, turned into a hobby, then a habit, then a career.

Photography took precedence over everything, even skateboarding, as it offered Yohann the ability to capture the world the way he saw it.